Ned Fulmer & Alexandria Herring: Unpacking The Try Guys Scandal

Sabina Koss 20 Jun 2025

The world of online content creation, often perceived as a realm of curated perfection and aspirational lifestyles, was rocked to its core in late 2022 by a scandal that captivated millions. At its center were Ned Fulmer and Alexandria Herring, two figures intimately connected to the wildly popular YouTube group, The Try Guys. The revelation of their affair sent shockwaves through the internet, leading to significant personal and professional repercussions, and sparking widespread discussion about public figures, infidelity, and accountability in the digital age.

This article delves into the details of the infamous incident, exploring the backgrounds of Ned Fulmer and Alexandria Herring, tracing the timeline of events that led to the scandal's public unveiling, and examining the profound impact it had on The Try Guys, their fanbase, and the individuals involved. We will explore how a private matter became a global talking point, and what lessons can be gleaned from such a high-profile unraveling.

Ned Fulmer: A Biographical Sketch

Edward Gallo Ned Fulmer, born in 1987, rose to prominence as one of the four founding members of The Try Guys. Before their independent venture, Fulmer, alongside Eugene Lee Yang, Keith Habersberger, and Zach Kornfeld, gained significant traction during their time at BuzzFeed. Ned's persona within the group often revolved around his family life, particularly his marriage to Ariel Fulmer, with whom he frequently collaborated on content, including their popular "Food Babies" series. This public portrayal of a devoted husband and father became a cornerstone of his brand, making the subsequent revelations all the more shocking to his dedicated fanbase.

His involvement in The Try Guys was instrumental in their early success, contributing to their unique brand of humor and their willingness to "try anything." He was known for his often-enthusiastic, sometimes cautious, approach to challenges, and his dynamic with the other members resonated with millions of viewers worldwide. The success of The Try Guys, in part, was built on the perceived authenticity and camaraderie among its members, a perception that would later be severely tested.

Personal Data and Biodata: Ned Fulmer

Full Name	Edward Gallo Ned Fulmer
Born	1987
Known For	Co-founder of The Try Guys
Marital Status	Previously married to Ariel Fulmer (status post-scandal not explicitly stated in provided data)
Previous Role	Content creator, executive producer

Alexandria Herring: Her Journey and Role

Alexandria Herring, a key figure in the unfolding drama, was an associate producer for The Try Guys. Her professional journey included a strong academic background, having graduated from the University of Hawaiʻi at Hilo in the spring of 2014 with a major in communication and a minor in anthropology. This educational foundation likely equipped her with the skills necessary for a career in media production, where she eventually found her place behind the scenes of one of YouTube's most successful channels.

As an associate producer, Herring played a vital role in the day-to-day operations and content creation process for The Try Guys. Her work involved coordinating shoots, managing logistics, and contributing to the overall production quality of their videos. While not a primary on-screen personality, her contributions were integral to the group's output. At the time of the scandal, Alexandria Herring was also engaged, adding another layer of complexity and personal impact to the situation as the news of the affair with Ned Fulmer broke.

Personal Data and Biodata: Alexandria Herring

Full Name	Alexandria Herring
Education	University of Hawaiʻi at Hilo (Graduated 2014)
Major	Communication
Minor	Anthropology
Known For	Associate Producer for The Try Guys
Marital Status	Engaged at the time of the scandal (status post-scandal not explicitly stated in provided data)

The Try Guys: From BuzzFeed to Independent Success

The Try Guys originated as a quartet of content creators at BuzzFeed, where Eugene Lee Yang, Keith Habersberger, Ned Fulmer, and Zach Kornfeld gained immense popularity for their willingness to "try" various activities, from wearing women's underwear for a week to experiencing labor pains. Their unique chemistry, relatable reactions, and often humorous outcomes quickly garnered a massive following, establishing them as a household name in the digital entertainment space.

In 2018, the four members made the significant decision to leave BuzzFeed and form their own independent production company, 2nd Try LLC. This move allowed them greater creative control and business autonomy, and their popularity continued to skyrocket. They expanded their content beyond simple "try" videos, venturing into documentaries, cooking shows, and more elaborate productions, all while maintaining the core appeal of their friendship and shared experiences. The brand they built was deeply intertwined with their individual personas and, crucially, the image of Ned Fulmer as a devoted family man was a significant part of this collective identity, making the future scandal involving Ned Fulmer and Alexandria Herring particularly devastating for the group's carefully cultivated image.

The Affair Unveiled: A Timeline of Revelations

The public unraveling of the affair between Ned Fulmer and Alexandria Herring was not an instantaneous event but rather a series of escalating revelations that began with whispers and culminated in undeniable evidence. This timeline details how the news spread and the initial reactions it provoked.

Whispers and Suspicions

In the weeks leading up to the official announcement, eagle-eyed fans on social media began noticing subtle changes in The Try Guys' content and Ned Fulmer's presence. There were observations that Ned was appearing less frequently in videos, and his wife, Ariel Fulmer, was also noticeably absent from content where she typically featured. These initial discrepancies, though minor individually, started to coalesce into a pattern that raised questions among the most dedicated members of their fanbase. One specific detail that fueled early speculation was a report from a Reddit user who claimed to have seen Ned Fulmer and Alexandria Herring attending a Harry Styles concert together in September. Another person on Reddit corroborated this, stating they had also seen them. It was even noted that Rachel, another Try Guys employee, appeared to have been at the same concert, though not directly seen with Ned and Alexandria. These seemingly innocuous sightings, when combined with Ned's reduced on-screen presence, began to sow seeds of doubt among the community.

The Club Sighting and Viral Fallout

The turning point arrived with irrefutable evidence. On September 27, 2022, the internet seemingly burst into flames after a clubgoer contacted a Reddit user, claiming to have witnessed Ned Fulmer making out with Alexandria Herring at a club. A screenshot of Ned making out with Alex Herring quickly circulated online, providing visual confirmation of the affair. This image, combined with the earlier suspicions, ignited a firestorm across social media platforms, particularly Twitter and Reddit. The news hit the web that Fulmer, 35, was having an affair with his producer, Alexandria Herring, who was engaged at the time. All hell broke loose. The direct, undeniable nature of the evidence left no room for speculation, forcing The Try Guys and the individuals involved to address the situation publicly. The immediate and intense backlash from fans of the YouTube channel was palpable, as the carefully constructed image of Ned Fulmer as a devoted family man shattered.

The Immediate Aftermath: Ned Fulmer's Departure

The fallout from the public revelation of the affair was swift and decisive, particularly for Ned Fulmer. The Try Guys, known for their transparency and close relationship with their audience, were compelled to address the scandal directly. In September 2022, Ned was fired from the company he co-founded. This decision was not taken lightly but was a necessary step given the severity of the breach of trust, not only with his wife, Ariel Fulmer, but also with his business partners and the entire Try Guys brand. The group released a video statement, without Ned, confirming his departure and explaining their commitment to upholding their values and maintaining the integrity of their brand. Since then, he completely left the company, marking a definitive end to his professional association with The Try Guys. The core issue, as one person suggested, was not just the affair itself but the potential for Ned to have been "lying to Ariel and the guys about the timeline," implying a deeper betrayal of trust beyond just the infidelity.

The departure of Ned Fulmer meant a significant shift for The Try Guys, who had operated as a quartet since their inception. The remaining members—Eugene Lee Yang, Keith Habersberger, and Zach Kornfeld—had to navigate the challenging task of moving forward as a trio, re-establishing their identity, and reassuring their audience of their continued commitment to creating quality content. This period was marked by difficult conversations, internal restructuring, and a very public re-evaluation of their brand's direction.

Alexandria Herring's Position and the Future

While Ned Fulmer's departure was the most prominent consequence, Alexandria Herring's professional and personal life also faced significant upheaval. As an associate producer of the popular YouTube group, she was an employee of The Try Guys' company, 2nd Try LLC. The scandal directly involved her and her boss, Ned Fulmer, creating an untenable situation within the workplace. The public backlash was intense for both parties involved in the affair. While the provided data does not explicitly state the immediate outcome of Alexandria Herring's employment status post-scandal, it's clear that her career as a producer for the group would be irrevocably altered. Her engagement also came under scrutiny, adding a layer of personal difficulty to an already public and painful situation.

The path forward for Alexandria Herring remains largely private. Unlike Ned Fulmer, who was a public figure and co-owner of the company, Herring's role was primarily behind the scenes. This likely afforded her a degree of privacy in navigating the aftermath, though the online scrutiny was undoubtedly immense. The scandal highlighted the blurred lines between personal and professional lives in the digital content industry, where employees, even those not in the spotlight, can be swept into public controversies due to their association with high-profile personalities. The impact on her personal relationships and future career prospects would have been profound, requiring a period of significant adjustment and re-evaluation.

Public Reaction and Online Discourse

The Ned Fulmer Alexandria Herring scandal quickly became a dominant topic across social media, forums, and news outlets. The public's reaction was multifaceted, ranging from outrage and disappointment to morbid curiosity and, in some cases, unexpected empathy. The intensity of the online discourse underscored the deep emotional connection many fans felt with The Try Guys and the perceived betrayal of trust.

Fan Betrayal and Support

For many long-time fans of The Try Guys, the news of Ned Fulmer cheating on his wife, Ariel Fulmer, with employee Alexandria Herring, felt like a personal betrayal. Ned's "wife guy" persona was a significant part of his appeal, and the revelation shattered the image he had carefully cultivated. Comments sections and social media feeds were flooded with expressions of shock, anger, and sadness. Fans who had followed the group for years felt personally invested in their lives and relationships, leading to a strong sense of disappointment. However, amidst the criticism directed at Ned, there was also an outpouring of support for Ariel Fulmer and the remaining Try Guys members, Eugene, Keith, and Zach, who were seen as victims of Ned's actions. Many fans expressed appreciation for the group's transparent handling of the situation, even as they grappled with the emotional weight of the scandal. The Try Guys, Ned Fulmer, Ariel Fulmer, and Alexandria Herring do not owe the public any details or additional statements on the cheating scandal, yet the public's demand for information was insatiable.

Media Comparisons and Memes

As with any major online scandal, the Ned Fulmer Alexandria Herring affair quickly spawned a wave of memes and comparisons. One notable comparison drawn by the public was to comedian John Mulaney, who also went through a highly publicized personal scandal involving his marriage. These comparisons highlighted a broader cultural fascination with public figures' private lives and the perceived hypocrisy when their actions contradict their public personas. The scandal became fodder for online jokes, commentary, and analysis, further cementing its place in internet culture. The rapid spread of information, screenshots, and opinions demonstrated the power of social media to amplify personal crises into global phenomena, where every detail is dissected and debated by millions. The incident served as a stark reminder of the intense scrutiny and unforgiving nature of the digital public sphere.

Lessons from a Public Scandal

The Ned Fulmer Alexandria Herring scandal offers several significant lessons, particularly for those in the public eye or involved in content creation. Firstly, it underscores the fragility of public image, especially when that image is built on personal relationships and perceived authenticity. For creators whose brand is deeply intertwined with their personal lives, any deviation from that established narrative can lead to severe consequences, including loss of trust and professional standing. The "wife guy" persona, once a strength for Ned Fulmer, became his greatest vulnerability.

Secondly, the incident highlights the critical importance of ethical conduct within professional environments. The power dynamics inherent in a boss-employee relationship, especially one that becomes intimate, raise serious concerns about workplace integrity and safety. Companies, particularly those in the media and entertainment industries, must have robust policies and mechanisms in place to ensure a safe and respectful environment for all employees, free from potential exploitation or conflict of interest. The unique structure of online content companies, often feeling like close-knit families, can sometimes blur these lines, making clear boundaries even more essential.

Finally, the scandal is a testament to the unforgiving nature of the internet and the speed at which information (and misinformation) can spread. Once a private matter becomes public, control over the narrative is largely lost. This necessitates a swift, transparent, and decisive response from those involved to manage the fallout and protect their brand and reputation. The public's demand for accountability from figures they admire is immense, and failure to meet that expectation can have lasting repercussions.

The Try Guys Moving Forward

In the wake of Ned Fulmer's departure, The Try Guys faced the monumental task of redefining themselves as a trio. Eugene Lee Yang, Keith Habersberger, and Zach Kornfeld released a series of videos addressing the situation, explaining their decision, and outlining their path forward. They demonstrated remarkable resilience and a commitment to their audience, choosing transparency over silence. This approach, while difficult, allowed them to maintain a significant portion of their fanbase, who appreciated their honesty and dedication to the group's original values.

The group has since continued to produce content, exploring new formats and focusing on the dynamic between the remaining three members. They have actively worked to rebuild trust with their audience and demonstrate that The Try Guys brand extends beyond any single individual. The scandal, while undoubtedly a severe blow, ultimately forced the group to adapt, innovate, and reinforce their core principles. As we approach a year since that infamous Ned Fulmer cheating scandal, it serves as a powerful reminder of the ever-evolving landscape of online celebrity, where authenticity is currency, and accountability is paramount. The journey of The Try Guys post-scandal is a case study in navigating crisis, demonstrating that even in the face of significant challenges, it is possible to pivot, grow, and continue to connect with a loyal audience.

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